As marketing director of Emergency Dental Care USA for over seven years, my primary responsibility was to get patients in the door. I developed a digitally-focused marketing strategy built around search engine optimization, search engine marketing, and the EmergencyDental.com website. Before leaving Emergency Dental Care USA, their offices were receiving over 1,000 each patients per month and steadily growing.
As part of the core management team, I assisted in the opening of over a dozen new office locations, and created countless of pieces of branded collateral, banner ads, marketing pieces and promotional materials. During my tenure as marketing director, I created a WordPress multisite network with a website for each location on the EmergencyDental.com website, and unified multiple offices under a single, cohesive brand image.