Beer expert and tour guide Chris Betinni approached me to develop an identity for his newly launched beer tourism company. The brand is centered around learning history and culture through beer, which many believe is integral to the foundation of civilization itself. The logo was designed around a column, which is symbolic of culture and civilization. It was also inspired by European style direction signage. The logo, website, and collateral was developed to entice beer geeks, history buffs, and travel lovers alike.